Where do I begin? I was born in the Midwest in the 80’s, a place where fitness and wellness weren’t exactly household priorities. Growing up, I didn’t even realize they existed. So when adulthood came, I carried that same pattern forward.

It probably won’t surprise you that I started gaining weight fast. Midwest living meant meat, cheese, and beer — with more than just a “splash.” By my early 20’s I was constantly tired, running on fumes, just grinding through the same cycle every day: wake up, go to work, come home, dinner, homework, family routine, bed…repeat. It was survival, not living.

Then one morning it hit me like a lightning bolt: there has to be more to life. That spark was the start of everything. I began working out, experimenting, failing, learning, and eventually finding my place. More importantly, I found a community — people who pushed each other, lifted each other up, and reminded me that we’re stronger together.

Years later, that fire still burns. I live each day with purpose, chasing growth and refusing to settle. That’s why I started this brand — not just to create apparel, but to build a community. For the ones who lift, run, bike, climb, swim, or grind through triathlons — we are all cut from the same cloth. And this is the place to continue building that mindset: stronger than excuses, driven by resilience, and united in pursuit of something greater.